THE ONE CONFERENCE YOU DON’T WANT TO MISS!
November 3 - 5, 2024 | Chiang Mai, Thailand
Pre + Post Event Activities from November 3 - 7, 2024
This event will sell out due to limited seating, so please book while you can.
Chiang Mai
Holiday Garden ResortYEAR 2024
November 3 - 5Masterminds
Best SpeakersFew Seats
Secure Your Slot!WHAT’S THE CROSS BORDER SUMMIT EVENT?
The Cross Border Summit is an annual conference bringing together top e-commerce cross border business leaders from around the world to share expertise about business strategy, marketing, team building, and other strategies to stay ahead in today’s global world. While internet and technology has done amazing things to improve society and business, it has sprouted competitors from around the globe. Keep on top of these trends by attending the Cross Border Summit!
As the year 2023 unfolds, borders around the world are slowly reopening, signaling a new era of global connectivity and opportunities for international business. The theme of "Open Borders, New Beginnings" embodies the spirit of this new chapter, where people and companies alike can connect, collaborate, and innovate across borders.
Join us this November 3 - 5, 2024
Holiday Garden Hotel & Resort, Chiang Mai, Thailand
Global True "Cross Border"
For E-Commerce Businesses Selling Globally
The main focus on Cross Border Summit is international ecommerce to the West.Amazon FBA Ranking, PPC, and Growth
Advanced topics from experts giving you the latest tactics and hacks on growing your business on Amazon FBA.
Growing New Sales Channels (Retail, D2C Direct, & More)
Hear from experts in crowdfunding, retail distribution, and more unique channels on what they are doing to grow sales and distribution.
Sourcing in Thailand & Southeast Asia
Get the latest trends on finding quality manufacturers in Southeast Asia. Hear real case studies of successful brand owners who setup product sourcing and development in Thailand & beyond.
Seller Case Studies & Inspiration
Be inspired by top 7, 8 figure Amazon and e-commerce sellers who have re-adjusted during Covid-19 to come out on top. Learn the changes and adaptations needed to succeed.
For Ventures Exploring Southeast Asia Markets
We also are adding more sessions on selling in the growing Southeast Asia market.Getting setup on Lazada, Shopee For Your SE Asia Growth
More of our community is curious how to launch in Southeast Asia. We have local top sellers in various countries of Southeast Asia sharing.
Logistics, Quality Control in Thailand & Beyond
Not just sourcing and finding factories - but how does one actually make sure it is good quality and arriving on time in a safe condition. Let’s discuss.
Panels and Case Studies
Always a favorite, learn what sellers, both local, Chinese, and Western, are doing to grow in Southeast Asia markets.
Meet Quality People
Say goodbye to aimless conversations in Asia! Join us in an exclusive event designed to bring together accomplished and skilled business owners.
Quality, Private content
Gain wisdom from speakers who have walked your path. They'll divulge unique insights and personal anecdotes that are rarely accessible on the internet.
Round tables
Forge connections with fellow business leaders. Our breakout sessions cater to diverse industries and businesses, enabling you to learn from your peers!
Take action now and register
Our Speakers
Nick Katz
The Japan Guy" | 7-Figure Amazon Seller | International Expansion Extraordinaire
Colin Raja
7-Figure Seller | E-Commerce Growth Expert & Brand Strategist: Owner/Operator at RIMSports | Amazon Consultant
Michael Michelini
E-Commerce Community Builder | Founder of Global From Asia | Vlogger & Podcast Host
Will Tjernlund
Global E-Commerce Strategist & Mentor: CMO and Co-Founder of Goat Consulting
Kelsey Tjernlund
Digital Talent Manager & Brand Partnership Architect: Guiding Influencer Growth
Kyle Binder
Max Anujorbhand
Strategic Partnerships Leader | Business Growth Expert: Head of Amazon Global Selling Thailand
Gianmarco Meli
7 figure Amazon seller | E-Commerce Success Mentor | Podcast Host
Abdus Samad Shah
Amazon Verified Advertising Partner and Amazon SPN Member Founder at Advertising Spire and Desverto
Moon Yiu
Tech Visionary & Multisector Innovator | Founder of DigitSense, Twixo, and Neuropix
Amy Wees
E-Commerce Powerhouse & Product Launch Expert | CEO of Amazing at Home
Yulia Blinova
Entrepreneur & Skincare Pioneer: Driving Innovator as Founder of Zignify and Co-Found of Maennersache
Event Agenda
pre-events
Amazing In China - Canton Fair Sourcing Trip
Oct 24 - Nov 2 , Guangzhou, ChinaDay 0 - November 3, 2024 Sunday
Round Table with VIP Members
2:00 - 6:00 pm
This is an exclusive opportunity to connect with other like-minded individuals, exchange ideas, and learn from industry experts. We'll have a host at each table, and you'll be rotating around these tables to network. Our goal is to provide a platform for you to engage with other attendees and gain valuable insights that will help you grow your business.
VIP Dinner and Networking (VIP entry holders only)
7:00 - 9:00 pm
Indulge in an exclusive VIP speaker dinner the night before Day 1 commences. From 7pm onwards, mingle with renowned cross-border ecommerce experts, savor a delightful meal, and engage in meaningful conversations. Expand your network and forge valuable connections at this prestigious event.
Day 1 - November 4, 2024 Monday
Day 1 of Cross Border Summit: Planting Seeds: Insights and Strategies
Check-In & Registration
Get your badges and all your items sorted as well as start morning networking!
Getting your Data Outside of Amazon: Different Case Studies of Effective Product Inserts with Hard Data
Speaker: Kayleigh Bendall
The effectiveness of your Amazon sales strategy can be measured through several key metrics: the scan rate as a percentage of orders sold, the email opt-in rate based on the number of scans, the cost of acquisition per email, and the details of the insert offer. List building remains the most important tool for Amazon sellers. If you're not profitably and systematically leveraging social media or influencers, you’re missing out on substantial growth opportunities.
AI-Powered Agents: Accelerating the Future of Business
Speaker: Jonathan Foltz
Discover how AI agents are revolutionizing the speed and efficiency of modern businesses. This session will explore key strategies for leveraging AI to build future-ready companies, helping leaders navigate the rapidly evolving technological landscape.10:40 - 11:10 AM --- TEA BREAK ---
Join us for networking and enjoy some tea and coffee together.25 Hacks to $500 Million in AR
Speaker: Ali Grey
A top e-commerce entrepreneur, as he shares 25 Amazon hacks that generated $500 million in annual sales. Learn the strategies behind his success and elevate your own business in this unmissable session.
Being 2 Steps Ahead: Themes for The Future of Ecommerce
Speaker: Michael Michelini
While we all want to optimize and make incremental growth, Mike will share futuristic insights of where ecommerce is going and how to get there (with live offerings)12:15 - 02:00 PM --- LUNCH ---
Enjoy a quality buffet lunch together in a business setting with quiet music to connect with each other more closely.*Rapid Fire Networking Session 1
Join us for our exciting optional Rapid Fire Networking Session 1! We're all about maximizing interactions, so right after lunch and before the next session, we'll set the stage for an energetic networking experience. Picture this: a timer ticking away as attendees rotate, eager to meet as many fellow participants as they can. It's an engaging opportunity to make valuable connections and expand your network. Don't miss out on this dynamic session that promises lively conversations and fruitful encounters!Case Study - Multiple Market growth & Strategies
Speaker: Nick Katz
Nick, the Japan Guy, goes into going global, from a live case study. Adding in hacks and tips on PPC and more
How to Become a Chinese Seller
Speaker: Can Chan
Get the latest trends and AI secrets Chinese sellers are using.Preview For Round Tables (Amazon, Sourcing, Logistics, Retail)
Speakers: Max Anujorbhand, Jengis Gonzalez, Yulia Blinova, Steve Selikoff
Select round table hosts for the end of the day session will share what their topics are, so attendees can prepare which round table to join in and engage with later.
03:20 - 03:50 PM --- BREAK ---
More networking. Let us make the most of it!Interactive Panel: UI/UX Teardowns to Get Ahead
Speakers: Mike Oustamanolakis, Nayna Diya
These 2 UI, UX pros do live teardowns and audits of listings- from the audience!
Seller Panel To Stand Out Going into 2025
Speakers: Amy Wees, Nick Katz, Ali Grey
Get on the ground insights Amazon sellers have been enduring, hear the real grind and growth strategies
Round Table Session
Networking
Each speaker will have a designated table or area, including some new faces. These spaces are designed for networking and Q&A sessions, providing you with the perfect opportunity to connect with the speakers and fellow attendees.
Some round table discussions will have projector and screen for more engagement, as below:
1.Sourcing Case Study - Yulia Blinova
Learn a recent case study of sourcing a custom product, producing, and getting to market
2.Optimizing Logistics- 3PL, AWD, AGL - Max Anujorbhand, Jengis Gonzalez, Justin Lin
This case study compares shipping strategies between AGL, a Big 3PL provider, and Local Logistics, with a focus on AWD (Amazon Warehousing and Distribution) placement fees and shipping costs when sending goods to California.
3.Using Amazon to then go into Retail - Steve Selikoff
Get valuable insights from a seasoned pro! Learn how to leverage what you've done on Amazon to build a retail brand
Closing Remarks and Announcements
The Cross Border Summit is a day time event and this wraps up the day with closing words and action items.Networking Sessions: 7:00 PM
Day 2 - November 5, 2024 Tuesday
Day 2 of Cross Border Summit: Building Streams: New Insights + New Channels
Morning Warm-Up Session
Kickstart your second day of the Cross Border Summit with a warm-up session! Whether you prefer a quick run, a gym workout, or a calming meditation, this session offers something for everyone to energize both body and mind. Join us to set a powerful tone for a productive and action-packed day ahead.Check-In & Registration
Get your badges and all your items sorted as well as start morning networking!Case Study - Exiting your Brand Dos and Don'ts
Speaker: Fiona Laidlaw
Hear the insights of a business broker's case study of how NOT to do a business sale, and do it right.Rapid Intros
Speakers: Abdus Samad Shah, Justin Lin, Kyle Binder, Kelsey Tjernlund, Vincenzo Toscano, Antony Xu
A lightning round to connect, build relationships, pitch expertise and start building valuable relationships with fellow cross-border e-commerce professionals
10:40 - 11:10 AM --- TEA BREAK ---
Advanced PPC, New Ad Strategies
Speaker: Will Tjernlund
Dive deep into growing your Amazon PPC and thought process. From retargeting cart abandoners, customers at risk etc. Get the latest insights
Case Study - Product Launch for Newer Brands
Speaker: Colin Raja
Product launches done in the last 6 months preferably on a non mature brand. But it'd still be massively valuable to share even with a mature brand. We all know how established brands can do it - What about a new brand? no list, and 20k in cash. What does someone do in this situation to maximize growth and launch products? Many have struggled recently trying to launch adjacent products that aren't our exact brand avatar and its much harder when we can't use our brands assets.12:15 - 02:00 PM --- LUNCH ---
*Rapid Fire Networking Session 2
Experience an extended session with more time on the clock, allowing for hyper networking opportunities before the afternoon sessions kick off. Make the most of this time to connect, engage, and expand your network!Growth hacks in Amazon & Beyond
Speaker: Gianmarco Meli
Back by popular demand - Gianmarco! He will give us the latest tactics and hacks he has learned since last year - be ready to grab tons of knowledge bombs.
Imagery is Everything - Advanced Techniques to Dominate the Competition
Speaker: Joel Isaacs
Having great imagery is one of the pillars of all successful brands on Amazon. But in an increasingly competitive ecosystem, implementing imagery techniques to boost click-trough and conversions to their maximum potential is part and parcel of propelling your brand from success to authority. Join in for an imagery deep dive on what it takes to be the best.Case Study - Optimizing Shopify for Conversions
Speaker: Moon Yiu
We need to make the most of our traffic. With increasing ad costs and customer acquistion costs, Moon gives us inspiration to make the most money we can.03:40 - 04:00 PM --- BREAK ---
Panel: Off-Amazon Traffic Growth
Speakers: Zack Franklin, Don Wilder, Amy Wees, Moon Yiu, Mads Singers
Discover strategies for off-Amazon traffic growth through social media, influencers, content marketing, ODM partnerships, AI integration, people management, and product development to drive innovation and boost sales.
Quizzes and Game Shows!
Speaker: Leah McHugh
What more fun to wrap up the event with game shows, quizzes, and prizes.Round Table Session
Networking
Each speaker will have a designated table or area, including some new faces. These spaces are designed for networking and Q&A sessions, providing you with the perfect opportunity to connect with the speakers and fellow attendees.
Closing Remarks and Announcements
The Cross Border Summit is a day time event and this wraps up the day with closing words and action items.After Party: 7:00 pm
post-event - November 6, 2024 Wednesday
Exclusive Post-Event Workshops
Unlock deeper insights with our exclusive, hands-on workshops led by expert speakers. Enhance your learning experience with these valuable add-on sessions available for an additional fee. Choose one workshop, or enjoy both workshops at a special bundled rate!
Workshop 1: 10:00 am - 12:00 pm
How Chinese Sellers Operate their Business
Speaker: Can Chan
Speaker: Can Chan
- Explore the e-commerce landscape of 2024
- Delve into effective tactics for traffic and conversion
- Next big trend: TikTok Shop growth
- Enhance operational efficiency with AI tools such as ChatGPT, along with other useful AI applications and prompts.
- Explore creative business models that go beyond traditional product sales.
- Implement defensive operations to safeguard against malicious competition and ensure business sustainability.
- Case study: Top Amazon brand, Anker's growth strategy
Workshop 2: 2:00 - 4:00 pm
Interactive Workshop on Listing Optimization for Maximum Sales and Brand Growth
Speaker: Joel Isaacs
Speaker: Joel Isaacs
- Interactive Live Listing Teardowns — Analyze and optimize your example listings, identifying key improvements for better performance.
- Demographic Research and AI-Enhanced Brand Voice — Use demographic insights and AI tools to sharpen your brand’s voice and align it with your audience.
- Graphic Editing Techniques for Improved CTR — Uncover practical editing skills to enhance your ability to upgrade product imagery and significantly boost click-through rates.
- Optimizing High-Converting Elements — Leverage the most persuasive aspects of your offer, turning them into impactful visual messaging that drives conversions.\
- Q&A Unpacking Session — Explore modified approach opportunities specific to your brand, business, and goals.
Special Bundle
Post-Event - November 7, 2024 Thursday
EXCLUSIVE Villa Mastermind - Phuket, Thailand
Join us for an enriching experience featuring two days of learning from leading entrepreneurs and brand builders, plus two days of activities to immerse yourself in Thai culture. Designed to overlap with the weekend, this event maximizes your work time and flexibility.
WHAT YOUR FELLOW ATTENDEES ARE SAYING
"I’m Vicky and I’m from YKS Group.
My company is a cross border ecommerce business in China. It is my first time in Cross border Summit. First of all it is a great chance to know the different people from different countries. A good chance to know what foreign people think of China."
“I’m Rolands from Taiwan doing different b2b ecommerce trade. Here I’m get a lot of actionable information. The information is really that good that I missed the after party yesterday. I went to the hotel and implemented the ideas. Like Brian Tracy said is that you take action.
The Cross Border Summit has actionable ideas – that is the biggest takeaway.“
“The Cross Border Summit is an excellent event because it’s really really packed with a lot of information, a lot of Amazon sellers, e-commerce guys, banking and logistics people are there. Anything to get your business going or if your running your business for a few years now, you can learn new stuff because these people always have a tip or two to give you.
It’s a really good experience. I’ve been to a couple of Cross Border Summits and I’m looking forward to the next one.“
“Hi I’m Daniel, Singapore Amazon Ecommerce Seller. First time at CBS 2018. Excited to be here – Mike with me – asked me to say some words.
The event is great. Amount of content for the any ecommerce seller should come here, experience the content, the food, teh event. I have nothing but great words for Mike and his team and the amount of hard work they put into this event, see you at next year’s CBS 2019.”
Frequently Asked Questions
Here you can find answers to some of the most commonly asked questions about the Cross Border Summit.We hope that this section can provide you with the information you need to make the most of your experience at the Summit.
If you have a question that is not answered here, please don't hesitate to reach out to our support team. We are always happy to help.
Any Questions? Feedback?
We’d Love to Hear it! What do you think of the Cross Border Summit? Interested in attending? Apply to be a speaker? Your company wants to support and be a sponsor?
All of these requests are great – please contact us at support@crossbordersummit.com – and one of our team members will be in touch with you as soon as possible.
Have feedback on ways to improve the event? Maybe this isn’t a conference you think is as good as it could be? We want to hear from you too, especially from you! We love to hear all constructive feedback.
Thanks for your interest in making this conference a success!