The Agenda
From keynote presentations to panel discussions, attendees will have the opportunity to learn from industry professionals, connect with other like-minded individuals, and gain valuable insights that will help take their business to the next level. Our agenda also includes networking opportunities and breakout sessions, allowing attendees to connect with speakers and fellow attendees in a more intimate setting.
pre-events
Amazing In China - Canton Fair Sourcing Trip
Oct 24 - Nov 2 , Guangzhou, ChinaImmerse yourself in a unique and unforgettable journey with our China sourcing trip! Discover the rich tapestry of Chinese culture, explore bustling markets filled with a myriad of goods, and forge valuable connections with local suppliers.
More Info
Day 0 - November 3, 2024 Sunday
Round Table with VIP Members
2:00 - 6:00 pm
This is an exclusive opportunity to connect with other like-minded individuals, exchange ideas, and learn from industry experts. We'll have a host at each table, and you'll be rotating around these tables to network. Our goal is to provide a platform for you to engage with other attendees and gain valuable insights that will help you grow your business.
More Info
VIP Dinner and Networking (VIP entry holders only)
7:00 - 9:00 pm
Indulge in an exclusive VIP speaker dinner the night before Day 1 commences. From 7pm onwards, mingle with renowned cross-border ecommerce experts, savor a delightful meal, and engage in meaningful conversations. Expand your network and forge valuable connections at this prestigious event.
Day 1 - November 4, 2024 Monday
Day 1 of Cross Border Summit: Planting Seeds: Insights and Strategies
Get ready for an incredible lineup of sessions on Day 1 of the Cross Border Summit! Brace yourself for a day filled with mind-blowing insights, expert talks, and transformative discussions. Here's a sneak peek into the amazing sessions awaiting you!
08:00 - 09:30 AM
Check-In & Registration
Get your badges and all your items sorted as well as start morning networking!09:30 - 10:00 AM
Getting your Data Outside of Amazon: Different Case Studies of Effective Product Inserts with Hard Data
Speaker: Kayleigh Bendall
The effectiveness of your Amazon sales strategy can be measured through several key metrics: the scan rate as a percentage of orders sold, the email opt-in rate based on the number of scans, the cost of acquisition per email, and the details of the insert offer. List building remains the most important tool for Amazon sellers. If you're not profitably and systematically leveraging social media or influencers, you’re missing out on substantial growth opportunities.10:00 - 10:40 AM
AI-Powered Agents: Accelerating the Future of Business
Speaker: Jonathan Foltz
Discover how AI agents are revolutionizing the speed and efficiency of modern businesses. This session will explore key strategies for leveraging AI to build future-ready companies, helping leaders navigate the rapidly evolving technological landscape.10:40 - 11:10 AM --- TEA BREAK ---
Join us for networking and enjoy some tea and coffee together.11:10 - 11:40 AM
25 Hacks to $500 Million in AR
Speaker: Ali Grey
A top e-commerce entrepreneur, as he shares 25 Amazon hacks that generated $500 million in annual sales. Learn the strategies behind his success and elevate your own business in this unmissable session.
11:40 - 12:10 PM
Being 2 Steps Ahead: Themes for The Future of Ecommerce
Speaker: Michael Michelini
While we all want to optimize and make incremental growth, Mike will share futuristic insights of where ecommerce is going and how to get there (with live offerings)12:15 - 02:00 PM --- LUNCH ---
Enjoy a quality buffet lunch together in a business setting with quiet music to connect with each other more closely.01:00 - 02:00 PM [optional]
*Rapid Fire Networking Session 1
Join us for our exciting optional Rapid Fire Networking Session 1! We're all about maximizing interactions, so right after lunch and before the next session, we'll set the stage for an energetic networking experience. Picture this: a timer ticking away as attendees rotate, eager to meet as many fellow participants as they can. It's an engaging opportunity to make valuable connections and expand your network. Don't miss out on this dynamic session that promises lively conversations and fruitful encounters!02:00 - 02:35 PM
Case Study - Multiple Market growth & Strategies
Speaker: Nick Katz
Nick, the Japan Guy, goes into going global, from a live case study. Adding in hacks and tips on PPC and more02:35 - 03:05 PM
Good Practices of Top Chinese Sellers
Speaker: Can Chan
Get the latest trends and AI secrets Chinese sellers are using.03:05 - 03:20 PM
Preview For Round Tables (Amazon, Sourcing, Logistics, Retail and Payment Solutions)
Speakers: Jengis Gonzalez, Yulia Blinova, Justin Lin, Antony Xu
Select round table hosts for the end of the day session will share what their topics are, so attendees can prepare which round table to join in and engage with later.
03:20 - 03:50 PM --- BREAK ---
More networking. Let us make the most of it!03:50 - 04:20 PM
Interactive Panel: UI/UX Teardowns to Get Ahead
Speakers: Mike Oustamanolakis, Moon Yiu, Ali Grey
These UI, UX pros do live teardowns and audits of listings- from the audience!
04:20 - 05:00 PM
Seller Panel To Stand Out Going into 2025
Speakers: Amy Wees, Nick Katz, Ali Grey, Vincenzo Toscano
Get on the ground insights Amazon sellers have been enduring, hear the real grind and growth strategies
05:00 - 05:50 PM
Round Table Session
Networking
Each speaker will have a designated table or area, including some new faces. These spaces are designed for networking and Q&A sessions, providing you with the perfect opportunity to connect with the speakers and fellow attendees.
Some round table discussions will have projector and screen for more engagement, as below:
1.Sourcing Case Study - Yulia Blinova
Learn a recent case study of sourcing a custom product, producing, and getting to market
2.Optimizing Logistics- 3PL, AWD, AGL - Max Anujorbhand, Jengis Gonzalez, Justin Lin
This case study compares shipping strategies between AGL, a Big 3PL provider, and Local Logistics, with a focus on AWD (Amazon Warehousing and Distribution) placement fees and shipping costs when sending goods to California.
05:50 - 06:00 PM
Closing Remarks and Announcements
The Cross Border Summit is a day time event and this wraps up the day with closing words and action items.Networking Sessions: 7:00 PM
The Cross Border Summit is over each day at 6pm. We will have evening location for networking and continued conversations.
Day 2 - November 5, 2024 Tuesday
Day 2 of Cross Border Summit: Building Streams: New Insights + New Channels
Get ready for an exhilarating lineup of sessions on Day 2 of the Cross Border Summit! Prepare yourself for a day packed with inspiring talks, transformative workshops, and expert panels. Here's an exciting glimpse into the phenomenal sessions awaiting you on the second day of the summit!
08:00 - 09:30 AM
Check-In & Registration
Get your badges and all your items sorted as well as start morning networking!09:30 - 10:00 AM
Case Study - Exiting your Brand Dos and Don'ts
Speaker: Fiona Laidlaw
Hear the insights of a business broker's case study of how NOT to do a business sale, and do it right.10:00 - 10:40 AM
Rapid Intros
Speakers: Abdus Samad Shah, Justin Lin, Kyle Binder, Kelsey Tjernlund, Vincenzo Toscano
A lightning round to connect, build relationships, pitch expertise and start building valuable relationships with fellow cross-border e-commerce professionals
10:40 - 11:10 AM --- TEA BREAK ---
11:10 - 11:40 AM
Advanced PPC, New Ad Strategies
Speaker: Will Tjernlund
Dive deep into growing your Amazon PPC and thought process. From retargeting cart abandoners, customers at risk etc. Get the latest insights11:40 - 12:10 PM
Product Launch for Newer Sellers: The Importance of Product Correctness in a Successful Product Launch
Speaker: Christian Kelly Garcia
Case Study - Product Launch for Newer Brands
Speaker: Colin Raja
Product launches done in the last 6 months preferably on a non mature brand. But it'd still be massively valuable to share even with a mature brand. We all know how established brands can do it - What about a new brand? no list, and 20k in cash. What does someone do in this situation to maximize growth and launch products? Many have struggled recently trying to launch adjacent products that aren't our exact brand avatar and its much harder when we can't use our brands assets.
An Exclusive Online Bonus Recording
12:15 - 02:00 PM --- LUNCH ---
01:00 - 02:00 PM [optional]
*Rapid Fire Networking Session 2
Experience an extended session with more time on the clock, allowing for hyper networking opportunities before the afternoon sessions kick off. Make the most of this time to connect, engage, and expand your network!02:00 - 02:40 PM
12 Hacks & Tactics to Gain an Unfair Advantage Over Your Competition
Speaker: Gianmarco Meli
Back by popular demand - Gianmarco! He will give us the latest tactics and hacks he has learned since last year - be ready to grab tons of knowledge bombs.02:40 - 03:10 PM
Imagery is Everything - Advanced Techniques to Dominate the Competition
Speaker: Joel Isaacs
Having great imagery is one of the pillars of all successful brands on Amazon. But in an increasingly competitive ecosystem, implementing imagery techniques to boost click-trough and conversions to their maximum potential is part and parcel of propelling your brand from success to authority. Join in for an imagery deep dive on what it takes to be the best.03:10 - 03:40 PM
Case Study - Optimizing Shopify for Conversions
Speaker: Moon Yiu
We need to make the most of our traffic. With increasing ad costs and customer acquistion costs, Moon gives us inspiration to make the most money we can.03:40 - 04:00 PM --- BREAK ---
04:00 - 04:45 PM
Panel: Off-Amazon Traffic Growth
Speakers: Zack Franklin, Don Wilder, Amy Wees, Nayna Diya, Mads Singers, Max Anujorbhand
Discover strategies for off-Amazon traffic growth through social media, influencers, content marketing, ODM partnerships, AI integration, people management, and product development to drive innovation and boost sales.
04:45 - 05:15 PM
Quizzes and Game Shows!
Speaker: Leah McHugh
What more fun to wrap up the event with game shows, quizzes, and prizes.05:15 - 05:45 PM
Round Table Session
Networking
Each speaker will have a designated table or area, including some new faces. These spaces are designed for networking and Q&A sessions, providing you with the perfect opportunity to connect with the speakers and fellow attendees.
1.Discover why Chiang Mai is right for your business - Lone Andersen
2.Gain valuable insights on the key mistakes to avoid when selling or buying a business, and learn how to do it right for a successful deal - Fiona Laidlaw and Michael Bereslavsky
3.Got questions? Take the opportunity to dive deep into Amazon Growth Hacks and Advanced PPC Strategies with Industry Experts - Will Tjernlund and Gianmarco Meli
4.Expanding from Amazon to Retailers - Steve Selikoff
Get valuable insights from a seasoned pro! Learn how to leverage what you've done on Amazon to build a retail brand
05:45 - 06:00 PM
Closing Remarks and Announcements
The Cross Border Summit is a day time event and this wraps up the day with closing words and action items.After Party: 7:00 pm
Wrap up Day 2 in style with an exciting after-party. Let's celebrate the day's achievements, unwind, and dance the night away together!
post-event - November 6, 2024 Wednesday
Exclusive Post-Event Workshops
Unlock deeper insights with our exclusive, hands-on workshops led by expert speakers. Enhance your learning experience with these valuable add-on sessions available for an additional fee. Choose one workshop, or enjoy both workshops at a special bundled rate!
Workshop 1: 10:00 am - 12:00 pm
How Chinese Sellers Operate their Business
Speaker: Can Chan
Speaker: Can Chan
- Explore the e-commerce landscape of 2024
- Delve into effective tactics for traffic and conversion
- Next big trend: TikTok Shop growth
- Enhance operational efficiency with AI tools such as ChatGPT, along with other useful AI applications and prompts.
- Explore creative business models that go beyond traditional product sales.
- Implement defensive operations to safeguard against malicious competition and ensure business sustainability.
- Case study: Top Amazon brand, Anker's growth strategy
Reserve your spot – Join here
Workshop 2: 2:00 - 4:00 pm
Interactive Workshop on Listing Optimization for Maximum Sales and Brand Growth
Speaker: Joel Isaacs
Speaker: Joel Isaacs
- Interactive Live Listing Teardowns — Analyze and optimize your example listings, identifying key improvements for better performance.
- Demographic Research and AI-Enhanced Brand Voice — Use demographic insights and AI tools to sharpen your brand’s voice and align it with your audience.
- Graphic Editing Techniques for Improved CTR — Uncover practical editing skills to enhance your ability to upgrade product imagery and significantly boost click-through rates.
- Optimizing High-Converting Elements — Leverage the most persuasive aspects of your offer, turning them into impactful visual messaging that drives conversions.\
- Q&A Unpacking Session — Explore modified approach opportunities specific to your brand, business, and goals.
Reserve your spot – Join here
Special Bundle
Enjoy both workshops at a special bundled rate!
Get Both Workshops, reserve your spot, and join here
Post-Event - November 7, 2024 Thursday
EXCLUSIVE Villa Mastermind - Phuket, Thailand
Morning flights to Phuket for those who are joining the Cross Border Mastermind in Phuket, Thailand
Join us for an enriching experience featuring two days of learning from leading entrepreneurs and brand builders, plus two days of activities to immerse yourself in Thai culture. Designed to overlap with the weekend, this event maximizes your work time and flexibility.
Join us for an enriching experience featuring two days of learning from leading entrepreneurs and brand builders, plus two days of activities to immerse yourself in Thai culture. Designed to overlap with the weekend, this event maximizes your work time and flexibility.
Learn more about the Cross Border Mastermind
About Cross Border Summit
As the world goes global, we still have old fashioned borders. It is necessary to pay attention to these borders and understand how to best optimize your business. International business is one of the most complicated things a business owner can do, and having a good resource of information and fellow business owners is invaluable.
Meet Quality People
Don’t waste time in Asia talking to talkers! Instead, meet high level and qualified business owners at our closed event!
Quality, Private Learning
Hear from speakers who have been in your shoes. Sharing insights and battle stories that are not common to be found anywhere online!
Round Tables
Get matched up with like minded business owners. We have break out sessions to cover the many different industries and business models you are in. Learn from peers!
PHOTOS FROM CROSS BORDER SUMMIT
WHAT YOUR FELLOW ATTENDEES ARE SAYING
Don't just take our word for it - see what past attendees have to say about their experience at our events. From the quality of speakers to the networking opportunities, our attendees have been raving about their time at our conferences. Read on to see how the Cross Border Summit has helped them grow their businesses, expand their horizons, and make lasting connections.
"Cross Border Summit 2023 was truly amazing! Mike and the team delivered an awesome event in Changai, Thailand, with top speakers sharing invaluable strategies for e-commerce success. I highly recommend checking out Cross Border Summit; it's truly awesome!"
Zach Benson
"It was such a good event, so well organized. It really felt like a tribe; like everyone was connected. Great! Everyone had really good conversations because it wasn't just presentations. You had the facilitation of the workshops and all of that stuff. I mean, we had such good conversations. I learned a lot just being, you know, from the other speakers and all the sellers and stuff like that. It was awesome."
Chris Rawlings
"It was great to have representation from both the supply side and the selling side all combined into one. The Cross Border Summit was awesome this year with the theme 'Open Borders, New Beginnings.' It was an East Meets West event. I think it was great to have perspectives from both sides, especially after coping with the fragility of the supply chain.
Peter
"It's a good opportunity to meet many experts in the field of e-commerce and cross-border trading, to expand my own personal knowledge, as well as meeting potential clients, partners, and colleagues in the industry. So, I think I'm coming back next year as well."
Catherine Qian
"Although we're pretty experienced sellers on Amazon, this conference has been amazing; we've gotten a lot of really good tips that we can right away implement in our business, and I think it's going to help us grow a lot. So, super excited to be here."
Kristina
"These kinds of events are very insightful and they help a lot of other sellers. It's the first time in Southeast Asia, so it's easier for us to come, especially for people like me for whom traveling is difficult. It's a very good opportunity, so I'm very, very happy and thankful."
Jorge
"The content is well-prepared. I'm not an Amazon person, but I could learn, and also other things related, so it's good to know about e-commerce in general, and then more about products and people that are making big results in the e-commerce field. So I'm very happy to attend this suumit."
Carlos
"It's been fantastic; the quality of speakers has been amazing. A lot of Amazon focus but also general e-commerce stuff, and even some Instagram and social media. Anybody who's thinking of attending the Cross Border Summit, maybe for 2024, I highly recommend it. I'm definitely going to be buying my ticket again today to attend next year."
David Caruso
"It's my first time at the Cross Border Summit, and it's been amazing. The intimate setting lets you engage with speakers and attendees, while still meeting new faces. Highly recommend attending next year; it's a must"
Benjamin Smith
"I've really enjoyed the Cross Border Summit; all of the speakers have been great. I've been enjoying learning more about PPC because we've been on Amazon for about the last 10 years and really trying to increase our return on investment for pay-per-click ads on Amazon as it's rapidly changing. So that's been very exciting to learn."
Rachel
"The first day of the Cross Border Summit was amazing, especially the VIP moment where we connected with insightful individuals. The conference was great for generating new ideas and sharing experiences, which often leads to valuable connections and assistance."
Amino
"I’m Vicky and I’m from YKS Group.
My company is a cross border ecommerce business in China. It is my first time in Cross border Summit. First of all it is a great chance to know the different people from different countries. A good chance to know what foreign people think of China."
Vicky
“I’m Rolands from Taiwan doing different b2b ecommerce trade. Here I’m get a lot of actionable information. The information is really that good that I missed the after party yesterday. I went to the hotel and implemented the ideas. Like Brian Tracy said is that you take action.
The Cross Border Summit has actionable ideas – that is the biggest takeaway.“
Rolands
“We had a great time with everyone this week! Thank you to the whole GFA team for putting together a fantastic event overflowing great content, awesome humans, and tons of fun!“
Emma
“The Cross Border Summit is an excellent event because it’s really really packed with a lot of information, a lot of Amazon sellers, e-commerce guys, banking and logistics people are there. Anything to get your business going or if your running your business for a few years now, you can learn new stuff because these people always have a tip or two to give you.
It’s a really good experience. I’ve been to a couple of Cross Border Summits and I’m looking forward to the next one.“
Jelena
"I'm a start-up right now and I want to start my own online business and going to that summit, it really helped me to understand what steps do I need to take and I found really nice context of every person who can lead me during these steps. It was really valuable information for me. I will come this year and I really look forward to talking to some people and listen to some speech. This is also nice event where you can learn some new tricks and be updated about online techniques and online industry in general."
Olga
"Okay, so we've had a brilliant day here at CBM, and thanks to all the speakers, it's been fantastic. There's been a massive amount of learning and a generous sharing of knowledge. I have learned so much, and I'm looking forward to putting it into practice."
Diane
"What you get from the event is a diverse range of different speakers from around the world, as well as attendees. What I got most out of it was the networking during the event. I managed to create a lot of business opportunities as well as friends, which can be very important when you're doing business in China. So I find it hugely invaluable. Apart from that, I would recommend you attend next year's event."
Kai Law
"Thank you so much Michael for the invitation! I met some very cool people and it was great pleasure being here."
“Hi I’m Daniel, Singapore Amazon Ecommerce Seller. First time at CBS 2018. Excited to be here – Mike with me – asked me to say some words.
The event is great. Amount of content for the any ecommerce seller should come here, experience the content, the food, teh event. I have nothing but great words for Mike and his team and the amount of hard work they put into this event, see you at next year’s CBS 2019.”
Daniel
"I'm Nick, an Amazon Seller and attendee on Cross Border Summit 2018.
If you are interested specifically business in China, this is the right place for you. It’s actually worth your money.”
Nick
“Best conference ever”Marc Roca, President of Alpha Rock Capital
Excellent event, huge success! Thank you Mike, Mark, April, Wendy and everyone else for your hard work.Mikkel Thorup
"This guy has been building community alongside @startupsgba for years in the Mainland China e-commerce sector - he is an inspiration to me as he blogs, vlogs, authors books and hosts his own conference in this space. The best part of building global communities is meeting and working alongside others doing the same thing doing whatever it takes to grow, build and nurture."
Casey Lau
"My mind is literally spinning after two days at the Crossborder Summit in Guangzhou for Amazon sellers. So much insights, hacks and entrepreneurs that went through hardship sharing their learnings. After 8 years of cross-border trade and logistics still plenty to learn. Big thanks to Michael Michelini and the Global From Asia team for the invite and opportunity to learn from the best! You gave me proximity to a new audience. Some short interviews with several speakers will be uploaded on China Business Cast soon by yours truly."
Simon de Raadt (西蒙） China Expert | Cross-Border E-Commerce | Speaker | Sourcing | Logistics
“I’m really glad that I attended the Cross Border Summit 2019 in Guangzhou! I just don't know Micheal Michelini was able to bring so many experts from all over the world and of different sectors of the "FBA industry". I learned a lot! Met inspiring and highly knowledgeable people! And got a ton of value out of it! Thank you so much Mike and his team! I'll be there next year!”
FlorianEuropean Amazon Seller
“I attended Cross Border Summit in 2019. They have wonderful speakers and I learnt a great deal of knowledge on e-commerce and FBA. Mike did a great job inviting high quality experts to the summit. I made alot of new friends and potential business partners through the session. This is of great value and I strongly recommend anyone who is into e-commerce, regardless whether you are from Asia or the west, to come to the summit”.
JeffreyBrand owner in Singapore
I’d like to thank Michael Michelini for the opportunity too speak about Amazon Europe at his Cross Border Summit in Guangzhou, China this week. It was great to see old friends, make many new ones & learn strategies from some of the smartest Amazon and cross border eCommerce experts in the world. I look forward to connecting with many of you again in a month at Sellers World Bangkok!
John Cavendish
"You did a great job Michael, bringing over a lot of top speakers from around the globe. Each were very knowledgeable about E-commerce and gave a lot of detailed information. Congratulations on your successful event in Guangzhou. Thanks for inviting me, and I hope to cover some of your future events."
[呲牙][强] James ChaneChinese Video Blogger Influencer